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Challenge: Addicted to mass market advertising, Levi Strauss invited Ponseti & Partners to bring highly-targeted messages, featuring specific product lines, directly into the households of different age groups (Examples: 501 button-fly jeans for young men; Loose-fit jeans for aging Baby Boomers).
Solution: Using sophisticated mapping techniques, prospects were identified and linked to the nearest Levi's dealer. Incentives were given to drive in-store traffic. We were involved with strategy, creative messages and execution.
Results: When initial solutions were presented to a large marketing group at Levi Strauss headquarters, the marketing manager said, “You people have managed to capture the essence of our product and customer here better than the ad agency we've had for more than 20 years.” Now, that's a compliment!
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