Industrial accounts provide safety and occupation-related footwear to large clients. Industry-specific trade magazine advertising and trade show attendance developed this side of the business. We utilized the same photography in this program for continuity and cost savings.

Ads included response mechanisms triggered by a series of valued-added brochures. A call to a toll-free telephone number triggered a database entry, and resulted in a call from the nearest dealer, as well as an entry in the database for future communication. Other tools: Product catalogs Response cards Trade Show invitations Home | Relationships | Case Studies | Soapbox | News | Cast | Contact